Normcore
GIESCHEand
Wanting to «be in shape» is the norm. Best-selling fitness apps such as Freeletics or Runtastic promise muscle gain along with a sense of overall well-being. In Alexander Giesche's «Normcore», the two protagonists immerse themselves in a world of virtual gaming in order to play with our contemporary notions of the perfect body. After all, it is no longer just women whose body has become a cultural object. What body norms do young men submit themselves to and what does the cult of the body do to them?
Credits
→ non-language based performance